10 Reasons to Add Video to Web with YouTube AND a Cloudfront ...

By: stu | Posted: Monday, April 30th, 2012

If you?re going to add video to web, YouTube ?is a must and, frankly, if you?re not hosting videos on YouTube, you should be!

YouTube is big, broad, and powerful. BUT it has significant drawbacks for many businesses. It?s a great website video player and video hosting service,?but only one part of a fully-rounded internet marketing strategy.

So here you go, 10 Reasons Why you should use YouTube AND a cloudfront solution like EasyWebPlayer.

1. YouTube serves and satisfies VIEWERS, not BUSINESSES ? YouTube is a lot like TV. Lots of videos, lots of ads, lots of fun surfing from video to video. It?s a great venue for entertainment but not for featuring premium products. Services like EZWebPlayer are specifically engineered to give you, the marketer, the platform you need to maximize the selling power of video.
2. YouTube?s third party ads DISTRACT from your video ? Like TV, YouTube makes money selling advertising space. That means a consumer watching your video on YouTube is also served banner ads for other products or services, other sites, other links, other invitations to click away from your video. EZWebPlayer plays on your site (or wherever you embed it) where your sales and marketing message is the only message ? pure and undiluted.
3. YouTube leads your visitors to your COMPETITORS ? When your YouTube-hosted video ends, a menu opens, offering your visitor related videos. What?s related? Your competitors?YouTube videos. On the other hand, EZWebPlayer gives you complete control over every aspect of your video presentation, including organizing related videos together, with ?channels? ?to engage viewers and keep them on your site to view additional videos.
4. YouTube-hosted videos promote the YouTube brand?not yours ? Hosted on YouTube, your video?s web address starts with ?www.YouTube?. And the player displays the YouTube logo. Both the address and the logo diminish your brand and make your company look a little smaller and a little less professional than you might like. The only branding on EZWebPlayer is your brand in the web address and your logo on the player.
5. YouTube offers virtually no tech support ? YouTube is simple to use but when you need tech support, your only option is visiting online forums. EZWebPlayer offers full tech support, 24/7, via email, phone, and chat.
6. YouTube offers only minimal customization ? Can video hosting on YouTube differentiate your brand? Watch a few YouTube videos and note they all look alike ? same header, same channel layout (except, of course, if you?re a monster brand like Coke). Why? To create consistency and enhance the YouTube brand. EZWebPlayer gives you a channel feature that?ll drive views within your video collection. Among other features, interchangeable skins give you the ability to easily brand your player.
7. YouTube has limited security ? your videos can be pirated.? ? Many of our clients post instructional or training videos and the last thing they want is their videos being shared or showing up in YouTube?s search results. Bottom line, they don?t trust YouTube, but because EZWebPlayer offers premier security features?and options like ?turn off sharing,? our clients are confident that their proprietary videos will stay behind their pay wall and continue to make them money!
8. YouTube is too big to accommodate feature requests ? With many millions of people posting videos, YouTube is simply too large to listen to and accommodate individuals? requests for extra features they want and need. EZWebPlayer is sized, staffed, and designed for flexibility and responsiveness. See for yourself: email,?call, or chat a feature request now.
9. Worried about privacy or copyright confusion? Count YouTube out. ? We?re not suggesting you upload others? copyrighted videos ? don?t do it! But YouTube is going to extremes with copyright takedowns. If you can?t afford to have your videos taken down for hours, days, or weeks waiting on YouTube then you should consider a host like EZWebPlayer.
10. YouTube is a great but only a partial solution for larger businesses ? SO?if you?re uploading kitten videos or you?re trying to go viral ? go crazy on YouTube! But if you?re serious about video, uploading videos for business, live streaming, adding video to website, or want to take your video product to the next level, take a free trial?of? EZWebPlayer. We?re confident you?ll find the features you need at a price you can?t beat.

We?d love to know how your business is using ?the cloud? ? got a killer online video strategy? Please share in the comments!

Get daily video news & tips from the pros @ www.Facebook.com/EZWebPlayer

Clint Pollock
President
EZWebPlayer.com

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